[He giggles a little.] Most apt use of the term 'product placement' anyone'll ever be able to use. Any one with fire'd ruin everything though. BUT, even on the plus side to that there'd be some cool new art deco type modernist, contemporary, art to come out of it. 'What was once a chair and table with book atop is now one' and there's some sort of tabley-bookish-chair coloured blur or blob of obejcts on the ground, having melted into something new.